In the world of startups, a common challenge emerges: rapid growth paired with a lagging finance function.
I’ve seen this firsthand as a CFO. At Groupon, for example, revenue was doubling every single month! We (the finance team) often find ourselves scrambling to keep up with the business.
Through
Three years ago, a SaaS startup I advised was making the same mistake most early-stage founders do: treating finance as a back-office function. Numbers were reviewed reactively, decisions were based on gut instinct, and financial literacy was limited to a few key people.
The result?
* Missed revenue targets due to
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