Hi, I'm Cornell.
I help startups realise their ambitions.
My goal is to take the complexity out of finance so you can focus on what you do best. Over the last 25 years, I've been an auditor, investment banker and CFO.
In that time, I helped companies such as Amazon and Groupon scale their Asia-Pacific operations, taken companies public and raise hundreds of millions in capital—private and public. Moreover, I've been a CFO for a wide variety of startups from seed stage to Series B.
Now I run a fractional CFO business that helps founders and their startups gain control over their financial destiny. Instead of the past being a black box, I bring clarity and insight into their historical performance.
Importantly, I focus forward. I assist founders navigate the future and decide the next step(s) for their business.
🎉 Key Achievements:
☆ Achieved triple-digit growth for Amazon China for three consecutive years, scaling it into a major market player.
☆ Drove over $450 million in revenue for Groupon’s Asia Pacific operations, driving 300% growth across 12 countries.
☆ Led successful capital raises for SaaS and tech-enabled companies during the GFC and beyond.
☆ Created the world’s largest Chinese bookstore at Amazon China.
☆ Successfully listed MEO during the GFC and executed multiple capital raises for Asia Pacific corporations.
☆ Install systems and processes that enable SaaS startups to make data backed decisions with insight and clarity.
If you’re a SaaS founder or tech-enabled company ready to scale, secure funding, and drive profitable growth, let's chat. Book an obligation free appointment or contract me.
Together, we can navigate the challenges of growth and take your startup to the next level.