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Scale your SaaS startup with financial expertise

SaaS founders: it’s time to scale smarter. By upgrading your financial capabilities, we’ll take the guesswork out of sustaining growth.

Cornell Tsiang | Your Fractional CFO

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Latest posts(2)

Decoding SaaS Financial Statements: What Matters and What Doesn't
Decoding SaaS Financial Statements: What Matters and What Doesn't

As a SaaS founder, navigating financial statements can be intimidating. Let's equip you with the knowledge to focus on what truly drives your business forward. Introduction: Finding Your Financial Footholds Every SaaS founder knows the feeling: you're presented with a set of financial statements and expected

by Cornell Tsiang May 28, 2025
The Startup’s Dilemma: Strong Growth but No Grip on Finances
The Startup’s Dilemma: Strong Growth but No Grip on Finances

In the world of startups, a common challenge emerges: rapid growth paired with a lagging finance function. I’ve seen this firsthand as a CFO. At Groupon, for example, revenue was doubling every single month! We (the finance team) often find ourselves scrambling to keep up with the business.  Through

by Cornell Tsiang Mar 05, 2025

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Does any of this sound familiar?

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    Despite constant adjustments, you’re always tight on time and resources

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    You’re scrambling with daily operations, customers, team management, feature development, and AI—all while treating finance as an afterthought

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    You’ve no idea how to harness your limited financial data, so you make most decisions without it

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    You know you need a proactive approach to growth—but right now, every growth spurt leads to chaos

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    You may be looking for investors, but your haphazard finances aren’t even board-ready—much less investor-ready

You need to take your finances to the next level. And as a Fractional CFO specialising in SaaS startups, I’m here to help!


Learn more

About

I help SaaS founders breathe easy


When looking for financial support, the number of options is overwhelming. So, can I save you some time?


SaaS founders work with me because:


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I’m here to solve your financial struggles—I’ll meet you exactly where you are


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I know SaaS inside and out


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I’m a true partner to your growing business


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Testimonials

What they say about me

Locumate

"Working with Cornell has been invaluable for our SaaS startup. We struggled to present our complex financials clearly to investors, but Cornell's expertise in financial modeling provided exactly what we needed. His detailed model captured our diverse revenue streams, helping us prepare for fundraising and better understand our business metrics. Beyond numbers, his coaching improved how we communicate our value to investors and boosted our strategic approach to sales and pricing. I've already recommended Cornell to other founders, and wouldn't hesitate to do so again—he's the expert you need on your team."

Locumate | Surge Singh | CEO
Stile

"We wanted an independent review of our financial structure and recommendations to strengthen our capital structure. Cornell was able to provide a clear and straightforward representation of our financial status. As well, he gave succinct advice on how to overcome hurdles in our ability to gain financial flexibility."

Stile Education | Byron Scaf | CEO
Ettitude

“I have a successful start up and wanted to take it to the next level in growing the business, but didn't have the financial expertise within the company. Cornell was wonderful in providing the financial stewardship we needed to grow the business. We have been able to expand our business internationally and rapidly scale in our key markets.”

Ettitude | Phoebe Yu | Founder & CEO
SisuHealth

“SiSu was on the cusp of scaling our business and we needed the financial expertise to assist in a capital raise and as well, improve our ability to construct strategies. Cornell was instrumental in enabling us to successfully raising our desired capital. He also provided great insight into the key drivers of our business and what was needed to scale.”

SiSu Health Group | Noel Duncan | CEO
Brosa

Cornell has always been a great resource for us which we deeply appreciate. His guidance of our finance team on several occasions has been really valuable as we scaled up our business. In addition, he has provided us with some interesting solutions for thorny issues which we encountered early on as we grew.”

Brosa | David Wei | Co-Founder & CPO
Loreal

"We wanted to develop several innovative business models for our PPD division. Cornell played a leading role in developing the business propositions for two innovations which would enable us to penetrate new markets. He is a consummate professional who has in-depth experience within ecommerce. Moreover, Cornell demonstrated sound commercial acumen in creating these models for us. It was a pleasure to work with him and we would certainly wish to engage with Cornell in the future."

L’Óreal | Jessica Zhang | Divisional Finance Director
Vinomofo

"We wanted to extend the strong success of our business across international markets. Cornell was invaluable in developing a strategy for us to penetrate Asia as well as providing valuable insights into key markets. Moreover, Cornell developed a framework for our Asian launch."

Vinomofo | Justin Dry | Co-founder & CEO

Resources(4)

2024 SaaS Metrics Benchmark Guide
2024 SaaS Metrics Benchmark Guide

Know Exactly Where You Stand: Essential Metrics for Founders For engineers who built products, not financial models. You've built a product customers love and scaling the business. Now comes the hard part: making the right financial decisions to scale efficiently. When every dollar counts, how do you know

SaaS Financial Health Check
SaaS Financial Health Check

Do You Have the Financial Visibility to Scale? As a SaaS founder, financial clarity is key to sustainable growth. Without it, scaling becomes risky, and important decisions can feel like a shot in the dark. When you're growing 30-50% year-over-year, financial blind spots become increasingly expensive. Knowing where

The B2B SaaS Model That’s Built for You
The B2B SaaS Model That’s Built for You

Financial Clarity for Technical Founders Struggling to Get a Clear Financial Picture of Your SaaS Startup? You're scaling but your finance function hasn’t kept up. The business is growing quickly, but financial clarity? Not so much. You need a model that’s built for B2B SaaS—not

The Definitive Cap Table for Founders
The Definitive Cap Table for Founders

Decode Your Company's Ownership Structure You've engineered an incredible product and built a growing business. But when investors ask about your cap table, do you have the same confidence in your answer? Technical founders shouldn't need to become financial experts to understand who owns

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