Expert Financial Guidance For Your SaaS Startup

The Startup’s Dilemma: Strong Growth but No Grip on Finances

In the world of startups, a common challenge emerges: rapid growth paired with a lagging finance function. I’ve seen this firsthand as a CFO. At Groupon, for example, revenue was doubling every single month! We (the finance team) often find ourselves scrambling to keep up with the business.  Through

Building a Data-Driven Financial Culture in Your SaaS Startup

Three years ago, a SaaS startup I advised was making the same mistake most early-stage founders do: treating finance as a back-office function. Numbers were reviewed reactively, decisions were based on gut instinct, and financial literacy was limited to a few key people. The result? * Missed revenue targets due to

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